VSports – Velenje
At the creative agency Studio ME2D.si, we were delighted to work with VSports, a sports club from Velenje, which organises a range of varied and demanding cycling events for both recreational and extreme cyclists.
For their upcoming challenges, we prepared a complete set of graphic materials and digital sign-up solutions that combine modern design, clear communication and functionality. Our task was to create a recognisable visual identity for each individual event while keeping a common thread running through the whole VSports campaign.
What we made:
🚴♂️ Event: Brevet Velenje 200 – A Leap into Lake Velenje (24 August 2025)
🔥 Dynamic graphics built around endurance and energy, an online sign-up form and promotional materials for sharing on social media and on posters.
🚴♀️ Event: Brevet Velenje 300 – A Splashing Leap into Summer (14 June 2025)
🌞 A fresh summer colour scheme, a clean and punchy typographic style, a QR link to the online sign-up form and matching visuals for web and print.
🗺️ Event: Ultra Cycling Peace Marathon – Velenje–Srebrenica (7–10 July 2025)
🕊️ A themed design with a strong emotional note, a map of the route in the background and an emphasis on the symbolism of peace and connection. We also prepared a promotional visual for wider distribution.
Our approach:
✔️ The graphics were adapted for multiple formats – from online sign-up forms to social media ads and printed posters.
✔️ Each event has its own visual identity, but together they form a consistent communication style for the VSports brand.
✔️ We paid special attention to the user experience of online sign-up – links and QR codes are clearly marked and lead straight to the forms.
We are happy to support local sports initiatives and create design that gets people moving, brings the community together and strengthens brands with a clear story.
👉 More about the events: https://vsports.si
📩 Looking for a fresh look for your event? Drop us a line – let's create something inspiring together!
