From static to dynamic
At Studio.me2d.si we are always looking for ways to turn static content into unforgettable digital experiences. Our latest project for PSC Praprotnik is a fine example of how the right amount of design know-how and modern tools can produce something well above average.
The challenge: dynamic content from static foundations
For digital advertising on video billboards we had two top-quality photographs of the new Škoda model to work with. Our goal was not just to show the car, but to capture the sense of movement, speed and elegance the brand stands for.
Our process: more than just editing
Instead of a classic crossfade between images, we took a more complex approach, where our expertise played the key role:
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Creative concept and preparation: We first took each photograph apart digitally into its individual elements (car, background, highlights) to prepare the ground for animation.
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Integrating AI tools: We used artificial intelligence as an advanced tool for generating specific in-between movements and simulating the dynamics of the surroundings. AI helped us where classic animation hits its limits, but always under our strict directorial control.
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Finishing (post-production): We added PSC Praprotnik typography and visual elements to the video, and took care of colour consistency and a rhythm that suits the format of outdoor video billboards.
The result: technology in the service of creativity
In this process AI served as an accelerator that let us squeeze the absolute maximum out of two photographs. The final product is a smooth, professional video that instantly catches the eye of passers-by and gets the sales message across effectively.
At Studio.me2d.si we believe technology (AI included) cannot replace a good idea, but it can make it spectacular.
Would you like your company to stand out with an innovative approach too?
Get in touch and together we will find the right path for your digital presence.
