Graphics for VSports
Sometimes you get a project that makes you wonder: “Are we going to draw this, ride it or animate it?” For the Velenje – Srebrenica 2026 peace marathon, we decided on all three. Well, other people did the cycling, but we made sure they looked damn good doing it.
1. Graphic design: More than just bikes
It started with a still. We wanted a graphic that doesn't just shout “sport”, but carries a message.
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Symbolism: Take a good look at the front wheel in the graphic and you'll see a peace symbol. That's no accident, it's the whole point of the marathon.
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Colour palette: We used strong but carefully chosen colours (grey, yellow, red) that set the riders in the group apart while weaving them into a dynamic whole.
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Elevation profile: On the left we added that terrifying “jagged” profile of the route from Krško to Zvornik. So everyone knows this isn't a Sunday ride out for ice cream.
2. Video animation: When the graphic comes to life
Then we threw the whole lot into the animation blender. Because a still image just can't show the wind in your hair (or in your helmet).
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Worlds intertwined: In the video we used a technique where our stylised 2D graphics of the cyclists “ride” over real footage of the road.
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Pace: Quick cuts and animated transitions between towns along the route give you a sense of speed without you ever moving off the sofa.
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Finale: We topped it all off with the V-SPORTS logo, which hits exactly where it should in the video – in the subconscious, so you remember who's behind this cycling feat.
3. Why did we do it at all?
Because at Studio.me2d.si we believe good stories need good visuals. The peace marathon is an important event, and our job was to package that importance into something modern, bold and eye-catching.
If your calves don't burn a little while watching the video or looking at the graphic, we haven't done our job. (Well, our fingers were burning from all the mouse clicks, so we're even.)
