Logo study
We created a proposal and study for a new logo for “Procesi in organizacija – PCP-BAON” (Processes and Organisation) at a well-known German company that also operates in Slovenia. The aim of the project was to create a visual identity that reflects professionalism, dynamism and a systematic approach, while highlighting key values such as harmony, growth and connection.
Logo concept
- Coloured petals in the shape of a flower:
- The petals symbolise cooperation and harmony between the different elements of processes and organisation. Each colour (red, orange, green, blue, violet) represents a different aspect – creativity, growth, stability, innovation and reliability.
- Circular form:
- The circular design represents wholeness, sustainable development and continuous improvement, which are fundamental principles in processes and organisation.
- Typography:
- The text “Procesi in organizacija” clearly expresses the focus on optimising processes and structuring organisations. The subtitle “PCP-BAON” adds the specific identity of the project or method.
- Colour palette:
- The choice of vivid colours in the colour logo symbolises diversity, while the monochrome version keeps a minimal, professional look across different media.
Technical details
- Scalability: The logo is designed to stay legible and recognisable at any size.
- Monochrome version:
- Alongside the colour version, we also prepared a monochrome logo for use on dark backgrounds and in situations where colour is less suitable.
Symbolism and meaning
The logo represents the harmony between individual elements that together form a successful and sustainable solution. The dynamic design communicates adaptability and innovation, which are key qualities in the field of processes and organisation.
Conclusion
The logo design project for “Procesi in organizacija – PCP-BAON” is the result of close collaboration with the client, thoughtful design and alignment with the client's needs. The logo successfully expresses the values and professionalism of the field it represents.
The complete project is available as a PDF document.
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